The new SunExpress
What's new at SunExpress?
As of May 1st 2010, SunExpress completed its 20th anniversary year. At the start of the next 20 years, the company announced that it refreshed and strengthened its brand identity and offerings to customers. Paul Schwaiger, Managing Director of SunExpress told; “Our vision is clear; we aim to become the most preferred airline of Turkish tourism and to provide the best value to our new passengers within Turkey. To be able to do that, we will be launching a number of product enhancements and renew our corporate identity.”
The new corporate identity
An airline’s icon is its aircraft. Starting with our icon, the entire SunExpress brand identity is renewed. We changed the aircraft livery, the logo, corporate colours, fonts and all other visual identity elements. We added new design elements like the “swoosh” and the new colours. Such a major change at corporate identity eventually results in changing the SunExpress web site, intranet, stationary, signs, boarding passes, uniforms, corporate apparel, headrest covers, air sickness bags, air show, safety video, catering concept, catalogues, merchandising and giveaways.
Check-in
The renewal of the corporate identity also provides opportunity to launch brand new features to create extra quality for our passengers. Check-in process is one of the vital areas where innovations kick-in. In a first step, these changes will be introduced at the stations in Turkey. Europe will follow in a second step.
- New check-in counters with clear signage, directions and common check-in availability will provide easier and faster process for passengers and better queue management for SunExpress Ground Operations
- New boarding cards with pictures will improve passengers’ flight experience by incorporating the new SunExpress Corporate Identity with beautiful tourism related pictures of our main destinations.
Family and children friendliness
Families and children are one of the key target audiences for SunExpress. We want them to feel special while flying SunExpress.
- Little Friends Club will provide an exclusive platform for SunExpress to build brand awareness and loyalty at children while building an emotional relation with both children and families. Little Friends Club will provide a unique passport for children with which they will collect stamps from each of their SunExpress flight and earning a teddy bear or an aircraft model in return of this collection. International LFC passports with flight stickers will be issued to children at check-in from the following airports: DUS, CGN, MUC, HAM, BRE, STR, TXL, SXF, AMS, FRA, VIE and ZRH.
- SunExpress Children’s Playground will first be installed at May 1 event area and then at Antalya city center. The unique design of the park will not only provide children to spend enjoyable playing time but also help heavily to the marketing of SunExpress brand. On later stages more playgrounds will be installed at other destinations of SunExpress.
New aircraft
SunExpress got the 3th brand new Boeing 737-800 in 2011 to its fleet and is now operating with a full-commonality fleet of 28 aircrafts, with a total capacity of 5292 seats and an average age of 5.3 years. The fleet is now one of the youngest in Europe.
SunPoints – Frequent Flyer Program
SunExpress’ frequent flyer program, SunPoints, will start in August. SunExpress passengers will collect certain amount of points for each of their domestic and international flights and redeem free flights in return of these points. For more information please click here.
