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SunExpress, the joint venture of Lufthansa and Turkish Airlines, was able to sustainably strengthen its profit in the 2013 financial year and at the same time to advance the reorganisation to handle a larger volume of business at a fast pace: the airline which is based in Antalya on the Turkish Riviera and Frankfurt am Main successfully presented itself as an international airline which currently has around 2,800 employees from 25 nations and operates a fleet of 63 Boeing 737-700/800 jet aircraft.
With revenues amounting to 890 million Euros, SunExpress registered a record volume of business in 2013, representing an increase of 18 percent compared with the previous year. The airline carried 6.7 million passengers. Here, in favour of a healthy growth in the yield, there was a decline of 13 percent which was also planned on this scale through a reduction to the seats offered in the off-season and reorganisation of the domestic business sales at Istanbul/SAW. In 2013 the SunExpress fleet conducted a total of 44,047 flights with 121,121 block hours.
“2013 was the most successful financial year to date for SunExpress in which – thanks to a convincing team performance and boosted by our tour operator and individual customers – we achieved healthy, profitable growth. The registered sales, as well as the load factor of over 84 percent on our aircraft are two decisive indicators of that,” according to Paul Schwaiger, Managing Director of SunExpress. “In this connection, the strengthening of our position in the tourist core business in Turkey and the successful development of German ‘SunExpress Deutschland’ with new services to Egypt and other regions was particularly important to us.”
Regular growth through targeted wet-lease business
In addition to the two business segments of tourism and inner-Turkish traffic, in order to achieve a better balancing of the seasonal holiday traffic, for about two years now the wet-lease business has been part of the business model of SunExpress. The operation of aircraft for AnadoluJet, the low-cost brand of the partner Turkish Airlines, under the operational responsibility of SunExpress, also contributed to the increase in turnover. With the wet-lease segment, SunExpress primarily covers the inner-Turkish route network and, despite the reduction in its own connections, can thus offer a regular flight programme to Istanbul and Ankara.
2014: new routes, more aircraft
For the current financial year, SunExpress can look forward to further increasing demand from the tour operator and individual customers. In summer 2014 for the first time jets with German SunExpress registration will be stationed at the airports in Hannover and Nuremberg, further aircraft will be added in Stuttgart and Munich. Not only for the Turkey core business, the airline will be offering more flights. For vacation trips to Egypt, SunExpress is the leading airline with destinations on the Red Sea like Hurghada and Sharm el Sheikh. A new feature are the charter flights for tour operator customers from six German cities to the Greek islands of Crete and Rhodes. Also still on the programme is Spain with the Canary Isles and Majorca, Tunisia and North Cyprus.
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