05 November, 2025 - SunExpress, a joint venture between Lufthansa and Turkish Airlines, will once again welcome tourism professionals from around the world to the Turkish Riviera for the 5th SunExpress Golf Cup, taking place 7th to 10th January 2026.
Set against the stunning backdrop of Belek, one of Türkiye‘s premier golf destinations, the event will offer 60 exclusive places for the travel trade to enjoy four days of competition, networking, and first-class hospitality.
The tournament kicks off with a joint practice round at the legendary Montgomerie Maxx Royal Golf Course, followed by the grand final on 9th January at the Olympos Course of Titanic Deluxe Golf Belek. The event will close in style with a festive gala dinner and awards ceremony.
Interested participants can register for the event up until Friday 21st November. The £202 participation fee includes flights with SunExpress, golf baggage transport, two rounds of golf, all transfers, and all-inclusive boarding. For the first time, participants can also extend their stay privately to enjoy additional time on the Turkish Riviera.*
Since its launch, the SunExpress Golf Cup has established itself as a firm favourite in the airline's event schedule. The annual tournament brings together tourism professionals from all over the world to combine sporting competition, networking, and Turkish hospitality in a relaxed atmosphere. More than 60 tourism professionals from over ten countries took part in the previous Golf Cup in January 2025.
The upcoming tournament will be hosted by the Titanic Deluxe Golf Belek, the newest partner of the SunExpress Golf Club Programme - an exclusive club for members of the public of all skill levels, which was founded by SunExpress in January 2025 and consistently expanded ever since.
Members of the SunExpress Golf Club Programme benefit from exclusive premium travel advantages, including priority check-in, boarding, and baggage drop off. Additional perks include free golf equipment transport and exclusive discounts at partner clubs across Türkiye such as complimentary 18-hole rounds and savings on buggies. Depending on the partner resort, members can also receive upgrades, airport transfers, or bespoke in-resort services.
Memberships are available from £263 via the SunExpress Golf Club website or through selected travel agency partners.
Blending sun-drenched fairways, world-class courses, and exceptional hospitality, the Antalya/Belek region has become one of Europe’s leading golf destinations. Mild winters, pleasant spring and autumn weather, and premium all-inclusive resorts make it the ideal setting for both short breaks and extended stays.
Operating from 14 UK and Ireland airports from summer 2026, SunExpress remains the airline of choice for golfers heading to Türkiye’s Mediterranean coast.
* If the number of registrations exceeds the number of places available, the decision will be made by lots.
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Notes to editors
Prices are correct as of 03/11/2025 and are subject to change.
To register for the Golf Cup, click here
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About SunExpress
Established in Antalya in 1989 as a joint venture of Lufthansa and Turkish Airlines, SunExpress acts as a tourism ambassador between Turkey and Europe with its 35 years of experience and leisure airline expertise. Operating flights to 237 routes across 35 countries, SunExpress carries 15 million passengers annually with over 4,500 employees based in Antalya, Frankfurt, Izmir, Ankara and Dalaman. www.SunExpress.com
For more information, contact:
Charlie Hampton / Faye Clarke
Tel: +44 (0)7350 420791
Email: sunexpress@pembrokeandrye.com